How to Have Accurate Data for Account-Based Marketing
Effective account-based marketing implementation must be based on accurate and complete data. Companies that base their account-based marketing strategies on old data are at risk of costly mistakes and missed opportunities. Companies need a great B2B database that extends their reach and gives them up-to-date information. With excellent data quality, their ABM efforts are enhanced for better targeting […]
How to Calculate TAM SAM and SOM: An Improved Method with Neuron360
Marketing professionals and product managers are often tasked with measuring the market size of a new business opportunity. TAM is a popular way of assessing business potential. In this article, we will be introducing how the new marketing analysis tool, Rhetorik’s Neuron360, can improve the accuracy of your TAM, SAM, and SOM. The Advantages of Calculating TAM, SAM, […]
Neuron360 B2B Market Segmentation for Tech Companies
As more technological companies compete in the B2B industry, streamlining market segmentation has never been more important. There is a need for accuracy with updated and standardized information to create valid market segmentation analyses. See how Rhetorik’s Neuron360 help tech companies perform better, faster and easier B2B market segmentation. What is B2B Segmentation? B2B market […]
3 Steps to Automate Marketing and Sales Lead Generation
What if you can generate not just leads but qualified leads faster? Automatically generating qualified leads requires: In this user case article, we explore how to automate generating marketing and sales leads from a single database. Step 1: Creating Your Ideal Client Profile In B2B industries, you sell to the target companies AND the people within […]
Job Architecture: Optimizing Market Pricing, Defining Career Paths, and Enhancing HR Strategies
More and more people are moving in and out of companies to advance their careers. Improve the organizational framework of your company by systematically realigning jobs through job architecture. The Significance of Job Architecture in Today’s Business Landscape Surveys have shown that only 29% of employees are satisfied with current career advancement opportunities. Meanwhile, 70% of employees are forced to leave their […]
Hiring and Talent Acquisition: A Comprehensive Guide to Recruitment Strategies
Hiring and talent acquisition take the action of bringing in new minds and staffing into the organization. While organizations have to compete with each other over top talent, recruitment strategies must be crafted where both employers and candidates win by committing to each other’s goals. The Importance of Talent Acquisition Talent acquisition drives business growth, performance […]
Performance Management: Maximizing Employee Potential and Organizational Success
Performance management is an organizational and employee-level process of accomplishing company objectives. While every C-suite leader can agree to its vital role in the organization’s success, now is the time to improve performance management. Discover its importance, process, and more to boost your organization’s growth. The Importance of an Effective Performance Management System Organizational success depends […]
Transform Your Workforce with Employee Training Programs
Employee training programs affect the organization’s growth through the growth of their employees. By understanding the employees’ needs, the organization can make comprehensive training programs from onboarding to career development. Comprehensive Employee Training Programs Comprehensive training is a compilation of different curriculums that each has other classes. For example, comprehensive basic training for all employees may […]
Workforce Planning: Strategies and Insights for Effective Talent Management
Competition for talent is fierce and companies are discovering the need to adapt to worldwide changes through effective talent management. Read on to learn about the relevance of workforce planning today and cutting-edge B2B data and tools for efficient and data-driven workforce planning. The Importance of Workforce Planning in Today’s Business Landscape According to the World Economic […]
Top 7 benefits of robust B2B data for the HR tech industry
The job description is becoming inadequate as a tool to identify, acquire and retain great talent. In its place, advanced organizations are turning to a skills-centric approach to address these key challenges and to align training and development strategies to the growth the business. Deloitte defines a skills-based company as one that relies on the […]
