NetFinder+ expands enterprise technology intelligence coverage to 17 countries

Kevin Savage

8 June 2020

Kevin Savage

Leading UK enterprise technology Sales & Marketing intelligence platform expands to 17 countries

  • New NetFinder+ online application gives B2B marketers the ability to target technology decision-makers across 17 countries at launch
  • Industry-leading online platform combines validated firmographic, technographic, and contact data to understand market dynamics, identify ideal customers, and activate across engagement channels.

Wokingham, UK and Quebec City, Canada – June 8, 2020
Rhetorik, the technology sales accelerator, announces the launch of NetFinder+, its expanded, multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 17 EMEA countries, providing the highest-quality data that sales and marketing teams can use to improve their campaigns immediately.

NetFinder+ extends Rhetorik’s existing industry-leading coverage of UK and Ireland organisations, the technologies they use and the people responsible for those technology decisions. Geographic coverage now extends to Benelux, Nordics, France, Germany, Israel, Italy, Poland, Switzerland and Spain. With a five-fold increase in the number of technology categories captured, the new service offers enhanced install data on cloud, enterprise and vertical industry applications, system software and middleware applications – across Europe and beyond.

Underpinning the enhanced offering is a comprehensive new taxonomy for classifying key enterprise technologies. The all-new Rhetorik Technology Classification (RTC) refreshes and structures the categorization of business technology assets, services and products.

Rhetorik’s NetFinder+ reports on as many as 164 data fields per company site, including:

  • Individual contact data – including Name, Title, Email and Phone Number (compliant with all relevant data privacy and security regulations)
  • Firmographic data – includes Business Name and Location, Revenues, Numbers of employees and Line of business
  • Technographic data – account technology profiles on installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware; software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications; services and consumables suppliers.

About Rhetorik
Rhetorik provides data used by technology sales and marketing teams to improve their planning and campaigns immediately. Rhetorik’s DataClinik supports data operations teams by cleaning and enriching client data to deliver complete and accurate CRM data for better sales and marketing outcomes.

Based in the UK and Canada, Rhetorik’s sales and marketing intelligence and data cleaning services offer the highest possible standards by combining big data, automated information handling, human curation and meticulous quality control. Rhetorik serves customers globally with UK, Europe and Asia-Pacific coverage.

PR Contact:
Kevin Savage
ksavage@rhetorik.com
+44 (0)118 989 8580
www.rhetorik.com

A letter to our stakeholders

Meredith Amdur

18 March 2020

Meredith Amdur

As the coronavirus pandemic spreads, we are all heading into uncharted waters, affecting our businesses, our families, and our everyday lives.

Like you, Rhetorik is focused on the health and safety of our customers, employees, and their families. Our thoughts and best wishes for a full and speedy recovery go out to anyone who’s been affected by the virus.

During this time, I wanted to let you know how we’re approaching the situation at Rhetorik.

Many of our employees work remotely, operating with VPN access to our network and a VoIP telephone system which divert calls to our computers and smartphones. We already work and collaborate as a team even though we are not in the same location. This means we anticipate little disruption to our services and we continue to deliver the highest levels of support and availability.

We are also reducing all non-essential travel for business, particularly where this involves public transport. Most of our training is already conducted via web conferencing and, if a face-to-face meeting has been planned or is requested, we would appreciate your assistance by temporarily facilitating more web conferences.

If you have any questions about your NetFinder service, you can reach our customer success team here. In addition, clients of DataClinik, our international data hygiene service, can contact their account manager.

Thank you for your assistance in this matter. Our intention is to minimise any disruption to our services and we’ll be sure to keep you updated as our plans and government guidance evolve.

Sincerely

Meredith Amdur
CEO, Rhetorik

Rhetorik Appoints Industry Veteran Kevin Savage as Chief Revenue Officer

Meredith Amdur

20 March 2018

Meredith Amdur

Kevin Savage joins Rhetorik to drive global expansion

Press Release – Wokingham UK and Quebec, CANADA

Rhetorik has named Kevin Savage as its new Chief Revenue Officer, signalling a major step in the global commercial growth of the UK and Quebec, Canada-based enterprise IT marketing intelligence company.

Kevin will be broadly responsible for all commercial/financial and customer facing business development, sales and marketing activities worldwide, creating new distribution channels and third-party data reselling partnerships.

“Kevin brings a wealth of business and industry analysis experience to Rhetorik as we expand our enterprise B2B lead generation and data solutions and services offerings worldwide,” said Rhetorik CEO, Meredith Amdur.

Keven joins Rhetorik in its Wokingham HQ from Gartner Group, where he helped drive data and analytics market opportunities in both Europe and North America. Previously, as VP of Sales and Marketing, Kevin led the expansion of Yankee Group in Europe, bringing their research expertise to clients at telecom companies, equipment vendors, software and financial services companies. He has also held UK and European roles at industry analysts JupiterResearch and Forrester Research, and at Communispace, the world’s leading provider of market research online communities,.

Kevin will oversee the launch of a newly enhanced and expanded version of its market leading NetFinder lead generation and intelligence tool for enterprise IT sales in the UK and Ireland, doubling the coverage of UK corporate sites to more than 41,000 and 215,000 current buyer and decision-maker contacts.

About Rhetorik

Rhetorik provides data that sales and marketing teams can use to improve their campaigns immediately and has been leading the way in marketing intelligence for IT and communications vendors for two decades. Based in the UK, with its data science and engineering hub in Quebec Canada, Rhetorik’s sales and marketing intelligence platform offers the highest standards by combining big data, automated information handling, human curation and meticulous quality control. Rhetorik serves customers globally with UK, Europe and Asia-Pacific coverage.

PR Contact:
John Millington
Rhetorik Ltd
jmillington@rhetorik.com
+44 (0)118 989 8580

Rhetorik launches enhanced NetFinder IT marketing and lead generation tool

Kevin Savage

9 March 2018

Kevin Savage

Rhetorik launches new Sales & Marketing Data Tool for UK & Ireland for Tech Industry.

Wokingham, UK & Quebec, Canada – 9th March, 2018

Rhetorik has announced the launch of its enhanced and expanded NetFinder sales and marketing data solution for enterprise tech vendors. The new application features an all-new online portal and a 78% increase in company coverage, providing the highest-quality data that sales and marketing teams can use to improve their campaigns immediately.

NetFinder now profiles 41,000+ company and public sector geographic sites in UK/Ireland, and doubles the number of individual buyer contacts to more than 215,000. With a five-fold increase in the number of technology categories now captured, the new service offers enhanced install data on cloud, enterprise and vertical industry applications, system software and middleware applications.

Since acquiring the long-established business last May, Rhetorik’s new management team has been expanding the data and rebuilding the delivery platform. This enhanced coverage of key IT buyers is enabling NetFinder users to accurately refine and target marketing campaigns based on improved buying signals.

NetFinder now tracks:

  • 10,000+ products and solutions deployed on-premise or cloud-delivered
  • from over 6,000 vendors
  • across 150+ technology categories

Underpinning the enhanced offering is a comprehensive new taxonomy for classifying key enterprise technologies. The all-new Rhetorik Technology Classification (RTC) refreshes and structures the categorization of business technology assets, services and products.

Rhetorik’s NetFinder reports on as many as 164 data fields per company site, including:

  • Individual contact data – including Name, Title, Email and Phone Number (all of which tracked by policies and procedures compliant with regulatory standards to meet Europe’s new GDPR requirements)
  • Firmographic data – includes Business Name and Location, Revenues, Numbers of employees and Line of business
  • Technographic data – site-level technology profiles on installed IT assets such as Telecoms equipment, networking devices, and server and desktop hardware; software products from traditional enterprise applications and operating systems through to new cloud platforms and vertical industry applications; services and consumable Suppliers.

For more information, please read the NetFinder brochure.

About Rhetorik

Rhetorik provides data that sales and marketing teams can use to improve their campaigns immediately and has been leading the way in marketing intelligence for IT and communications vendors for two decades. Based in the UK, Rhetorik’s sales and marketing intelligence platform offers the highest possible standards by combining big data, automated information handling, human curation and meticulous quality control. Rhetorik serves customers globally with UK, Europe and Asia-Pacific coverage.

PR Contact:
John Millington
Rhetorik Ltd
jmillington@rhetorik.com
+44 (0)118 989 8580

Making data smarter, from the UK’s “silicon suburb” and beyond

Meredith Amdur

14 February 2018

Meredith Amdur

Profile in Leadership: Meredith Amdur, MBA ’03, CEO of Rhetorik Solutions

Making data smarter, from the UK’s “silicon suburb” and beyond

Wokingham, UK – 14th February, 2018

Meredith Amdur isn’t very often at a loss for words. But ask her what she’s passionate about in her career, and she pauses. Her path to becoming CEO of Rhetorik, a data analytics company headquartered outside of London, has taken a rambling tour of some of the world’s foremost companies. Finally she answers, “I think, ultimately, I do look at the world through the lens of a consultant. Like, ‘OK, so what’s the problem? What are we going to do?’ And you don’t have a lot of time — you have a week, two weeks, a month, and you have to become an expert like that.” She snaps her fingers. As she parses the question, it’s clear she’s thinking out loud — a classic trait, according to former colleagues.

“I don’t think I took a deliberate path from TV, telecoms, and video game industries to search engines, big data analytics, and recruiting solutions,” she says, mentioning some of her earlier fields, all of which were going through major transitions at the time she joined. “The only thing they have in common is that they were [facing] thorny strategic problems.”

If problem solving is your passion, then a dream job is joining DirecTV at a time when Netflix was beginning to remake how viewers watch television. Or becoming a general manager for strategy at Microsoft when Americans were abuzz about the iPhone. One might even venture to say that seeing Amdur join your company ranks might be further evidence of a disruptive time in your industry.

Amdur has a reputation for leading with an optimistic outlook and expecting high standards. Some of her closest business associates are people she met years ago, and more than one of her former employees have called her their favorite boss.

“She understands technology. She’s a very smart person. And she can look at something that is not working well but that maybe has some good bones and think about how you can create value from that,” says Mindy Mount, former CFO for online services at Microsoft, who hired Amdur to head the division’s strategy team.

Mount recalls a time when Microsoft was looking to develop their “embedded business” — where Windows operating systems are included in machines that aren’t PCs. Amdur came up with the idea of linking a series of devices all running Windows. Take soda machines, for example: Rather than having a delivery company guess when to restock, the machines could notify delivery trucks when the drinks were running low, saving the company from sending the truck on unnecessary rounds. Today this type of idea is part of the “Internet of things” revolution, but Mount points out that Amdur developed this concept almost 10 years ago, long before “IoT” became part of the technology conversation.

“It’s not that she’s just a good strategy person. It’s that she has a very keen business and commercial instinct,” Mount says. “I think her attention to detail, willingness to get into the details, and her high level of energy is what allows her to not just develop these conceptual ideas and see where these opportunities are, but to actually go in and make them happen.”

Meredith’s attention to detail, willingness to get into the weeds, her high level of energy are what allows her to not just develop these conceptual ideas and see where these opportunities are, but to actually go in and make them happen.” — Mindy Mount, former CFO for online services at Microsoft

When Amdur took the helm of the U.K.-based company Rhetorik last year, it marked a career homecoming of sorts. Born and raised outside of Washington, D.C., with an undergrad degree from the University of North Carolina, Amdur moved across the Atlantic in her early 20s to study politics and economics at the London School of Economics. She stayed in the U.K. for 11 years — long enough, at that time, to qualify for a British passport. She worked first as a business journalist and analyst and then co-founded her first company, Baskerville Communications, which produced a subscription-only B2B newsletter focused on the technology and data industry.

“In the late ’90s, we were tracking the massive growth of GSM phones around the world on the market, and that was so valuable that all the investors and banks would buy our databases,” she says. “The biggest growing market in the world was mobile and 3G wireless telephony, and we owned all the data.”

Amdur still sees herself, in some ways, as a business journalist. “I always liked having facts and figures. Not just writing stories but also collecting intelligence and detecting underlying historic and predictive trends,” she says. “I’m pretty sure I always had a sense that that would, over time, become even more valuable.”

Now she’s doing so on a grand scale.

In May 2017, Amdur joined a multinational group of investors to buy out Rhetorik. They had been looking for an opportunity to get involved in data analytics, possibly by creating a fund that would invest in several business data companies. But when they came across Rhetorik, they saw a chance to jumpstart their plan.

Rhetorik is based in Wokingham, the “silicon suburb,” as Amdur calls it, about an hour’s train ride from London. Founded in 1994 to supply technology companies and telecom vendors with intelligence to improve their marketing and sales, the company is now being led by Amdur through a makeover akin to starting afresh — a “restart.” With Rhetorik’s new infusion of investment, Amdur and her team plan to broaden and deepen its offerings beyond Europe through more sophisticated artificial-intelligence-driven tools focused on emerging technologies, like cybersecurity. They recently announced expansion to Asia.

Amdur initially planned to just invest in the company and serve on the board. But as plans came together to restart the business, its chairman and largest investor, Tim Baskerville, saw her as the ideal CEO. He’s known Amdur since the early 1990s, when they started Baskerville Communications together.

“She’s a very fast study. I’ve observed that within a few months, she could get going in a new industry,” Baskerville says. “She can apply superior strategic sense and deal with the politics, which is always complicated when you do an acquisition.” He says that he didn’t immediately think of her for the role because she isn’t an expert in data analytics. But her leadership style won the day. “Frankly, the higher level you get in business, it depends more on, in my mind, character — your attributes as a person — [than] it does on a specific technical skill set and knowledge base.”

“Meredith is a very fast study. She can apply superior strategic sense and deal with the politics, which is always complicated when you do an acquisition.” — Tim Baskerville, chairman, Rhetorik

Amdur and Baskerville are both based in Los Angeles — to the extent that Amdur is based anywhere. She travels almost every week. She’s used to managing time zones and long-haul flights, so she’s undaunted by the complicated logistics of managing a sales and research team near London and a crew of engineers and data scientists in Quebec, Canada, while also laying the groundwork for expansion in North America. As for being a relative newcomer to the industry, Amdur spins it as an asset, and there’s merit in her perspective.

“I can turn that into an advantage and say, ‘This is why I can do some good here, because I don’t have any preconceived notions,’” she says. “Sometimes a pair of fresh eyes isn’t a bad idea. And then you hire really smart people around you.”

Amdur clearly relishes being at the forefront of emerging technologies, both for the excitement and the challenges that inevitably crop up.

The European market is currently awaiting new regulations from the European Union to protect consumer privacy that will likely call for some major changes to monitor and protect how people’s data can be collected and shared. For those in the business of marketing and sales, they’re likely to be costly regulations. Companies like Rhetorik will need to help their clients comply with an array of rules governing how they store data, for instance, or whether they’re required to have a potential customer opt in to receive promotional material.

For Amdur’s inspiration, it helps that “data is having its day,” as she puts it. People recognize the power of Google’s ability to mine Web searches or Facebook’s massive stash of information volunteered by its users. But Rhetorik’s team gathers and analyzes data through the combined power of machines, algorithms, models, and an expert research team of humans to provide their clients from the IT and telecom industries with market intelligence and sales leads. And Amdur is experimenting with a new term she coined, “datatech,” which she defines as a new segment of the technology market comprised of companies that use and create software to make data smarter.

If navigating crossroads has become Amdur’s specialty, she’s quick to credit her teams for their contributions to her successful strategies, whether they are developers at Bing, a young analyst who devised a net neutrality business strategy for DirecTV, or even engineers at Xbox who coached her to boost her Gears of War score. People who have worked with her say this leadership trait is one of her greatest strengths. She cultivates a sense of ownership for the work and loyalty toward herself, because employees realize that she’ll support their ideas and give credit where it’s due.

A few days after this interview, Amdur sent an email with a few more thoughts. The question about passion had been on her mind.

“I think we confuse decisiveness with power and effective leadership. In fact, collaboration and multidisciplinary thinking — across functions, industries, and geographies — are critical to making decisions that actually stick,” she writes. Rather than relegating team-oriented approaches to “soft skills” or branding them “feminine” leadership traits (phrases that irritate her, by the way), she advocates for collaboration to be recognized as a driving force behind a strategy’s or company’s success.

“I think we confuse decisiveness with power and effective leadership. In fact, collaboration and multidisciplinary thinking — across functions, industries, and geographies — are critical to making decisions that actually stick.” — Meredith Amdur, CEO, Rhetorik

“I have a vision of a new capability and career model that is rooted in a more gender-neutral view of competencies,” Amdur says. She advocates for such qualities to be seen as important because they’re effective. But she also embraces the fact that tendencies such as being good multitaskers or more collaborative are often associated with women. Valuing these skills, therefore, “would have the added bonus of bringing women into more leadership positions.”

This vision doesn’t stem necessarily from a sense of justice toward women — though she doesn’t argue with that motivation. Through Amdur’s example and through her mentorship, she’s making the case that it makes business sense.

The modern workforce, across industries, is navigating a dramatic transition. Employees need to be able to use technology, adapt their tactics in real time, and interact with customers, rather than being tucked away in a warehouse and following a foreman’s directives. “Top-down, dictatorial mandates work in some environments,” Amdur says, “but not in the industries we’re building today, with highly skilled and more autonomous employees.”

For now, Amdur is focused on shepherding Rhetorik through its transformation. But these systemic trends — and the tantalizing problems they pose — are never far from mind.

Written by Laura Heaton, Cornell University
Cornell Enterprise

Rhetorik Expands Sales Intelligence Coverage In Asia With CNCData

Kevin Savage

21 September 2017

Kevin Savage

Wokingham, UK – 15th September 2017 – Rhetorik Solutions, a sales and marketing intelligence platform company supporting technology and telecoms vendors, today announced it has expanded its sales intelligence data through a partnership with CNCData, a leading Asian business intelligence service. Rhetorik will provide access to high quality, accurate data for companies looking to increase their sales and marketing efforts in the Asia-Pacific region, supporting technology companies looking to grow their revenues and customer bases.

CNCData is the leading source of business data and marketing services in Asia, covering 23 countries in the Asia-Pacific region including China, India, Singapore, Malaysia, and Australia. CNCData provides business insight and technology intelligence on 1.5 million companies and more than 3.5 million individual decision makers at those organisations. This wealth of data complements the international data that Rhetorik already has across the UK, United States and Europe.

“Marketing professionals rely on data today in order to drive their campaigns and increase sales. By providing data that helps these marketing leaders in their quest for growth, Rhetorik can support these strategic initiatives. Partnering with CNCData fills out our geographic coverage as well as maintaining our commitment to data quality,” said Rhetorik CEO Meredith Amdur in announcing the alliance. “We look forward to offering our UK and European data users access to the breadth and depth of intelligence on business opportunities throughout the world’s fastest growing region.”

“The Asia Pacific region is a huge opportunity for companies across the world, but to be successful here needs data. Rhetorik’s deep relationships with European corporate companies will help us expand our footprint for lead generation and company information. We can provide access to data that has a reputation locally for quality and accuracy,” said CNCData CEO Dave Bellon.

Rhetorik will provide CNCData’s syndicated coverage of enterprise technology usage as part of targeted campaigns, as well as offering custom research and marketing services for the APAC region.

About Rhetorik

Rhetorik serves leading marketing and sales professionals with comprehensive intelligence on the deployment of information technology, communications and telecom (ICT) products and services. Founded in 1994, the UK-based company provides global vendors with online tools and research-verified data on enterprise users in the UK and Republic of Ireland. As a key member of the European Market Intelligence Group (EMIG), Rhetorik tracks more than 1 million individual business and government contacts across Europe. For more information, visit https://www.rhetoriksolutions.co.uk

About CNCData

CNCData offers B2B data, analytics and marketing services to strengthen connections between decision makers, companies and products. We focus on solutions engineered to solve distinct challenges in the data, direct marketing, and analytics space. Headquartered in the United States with regional HQ in Singapore, CNCData operates from fully staffed research offices in Singapore, Malaysia, Philippines, Thailand, India, China and Vietnam.
www.cncdata.com

PR Contact:
Mark Kember
onebite for Rhetorik
rhetorik@onebite.co.uk
+44 (0)1635 887676

Business Data Provider Rhetorik Solutions Expands through Management Buy-out

Kevin Savage

26 July 2017

Kevin Savage

Press Release

Wokingham, UK – 26th July, 2017 – Rhetorik Solutions, a sales and marketing intelligence platform company supporting technology and telecoms vendors, today announced that it has been acquired by a team of UK and North American data-technology focused investors, who invested alongside members of Rhetorik’s management team led by Rhetorik Founder Richard Foskett. The buy-out will support Rhetorik’s growth plans in the sales intelligence sector as more companies increase their purchases of data to improve their sales and marketing performance.

Since being founded in 1994, Rhetorik has been known for the quality of its data in the telecom, hardware and software industries. Following this investment, we will expand our data gathering and analytics capabilities to create new products for technology sales and marketing professionals worldwide,” said Meredith Amdur, Rhetorik’s newly-appointed Chief Executive Officer in announcing the acquisition.

Rhetorik’s data products rely on its in-house research efforts as well as curated data feeds from partners. As part of the buy-out, Rhetorik will be expanding the range of sectors that it supports to reflect the latest trends in IT sales, and also providing new value added products such as better integration into CRM and marketing automation platforms.

Leading members of the executive team at Rhetorik include:

  • Meredith Amdur, CEO. Most recently CEO at WANTED Technologies prior to its acquisition by CEB, Meredith has held leadership roles with Microsoft, Deloitte and Informa.
  • Ian Delisle, CTO. Previously, Ian held roles as Head of IT Development, Data Analytics and Tools at CEB and was a Co-Founder of WANTED Technologies
  • Ash Walia, Head of Sales. Ash has led sales for Rhetorik for more than a decade.
  • Tim Baskerville, Chairman. Tim has held multiple leadership roles in the information and media sectors; most recently with HG Data and WANTED Technologies. He was formerly CEO of JupiterResearch.

“Sales and marketing professionals are increasingly looking for more insight into all their potential opportunities and they need current, accurate and specific data to deliver this. Helping these professionals to embed this new use of data as an intrinsic part of their workflows is a huge opportunity, and the new members of Rhetorik’s management team bring exactly the skills needed to exploit this,” commented Richard Foskett.

About Rhetorik

Rhetorik serves leading marketing and sales professionals with comprehensive intelligence on the deployment of information technology, communications and telecom (ICT) products and services. Founded in 1994, the UK-based company provides global vendors with online tools and research-verified data on enterprise users in the UK and Republic of Ireland. As a key member of the European Market Intelligence Group (EMIG), Rhetorik tracks more than 1 million individual business and government contacts across Europe. For more information, visit https://www.rhetoriksolutions.co.uk.

PR Contact:
Mark Kember
onebite for Rhetorik
rhetorik@onebite.co.uk
+44 (0)1635 887676