Recorded at the IPEXPO Manchester on Thursday, 26th April 2018, Samantha Magee, Rhetorik Research Director and DPO presents, “Who’s Afraid of GDPR?”.
The talk highlights key steps, considerations, and processes which Rhetorik has completed to successfully evolve policies in view of GDPR coming into effect. Data Privacy and Processing of Personal Data is core to the Direct Marketing Industry in B2B and the core principles of proportionality and consent set by GDPR are not new: those have been first introduced in EU Directive 1995.
Specifically, the Seminar how well-executed Legitimate Interest Assessment and policy will remain key to successful and compliant Campaigns. Takeaway bullet points will include..
- New Rules still enable successful B2B Direct Marketing.
- Legitimate Interest as key criteria
- Tips for B2B compliance from a DPO perspective
- What Personal Data should we keep for B2B Marketing (data minimalization)