Over the past months, the European Commission has been evaluating the UK’s approach to personal data protection, both in law and in practice, including the rules on access to personal data by the government itself. And last week it concluded that the UK ensures an “essentially equivalent level of protection to the one guaranteed under …
EU begins process towards adequacy decision for UK data protection Read More »
On 16 July 2020 the EU-US Privacy Shield was ruled invalid by the Court of Justice of the European Union (CJEU), in a case commonly referred to as “Schrems II”. This landmark ruling will have immediate implications for thousands of companies currently sharing European data with the US. What is the background to this ruling? …
European Court rules EU-US Privacy Shield invalid. What does this mean for your data? Read More »
What resources do you use to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU? Over the past year or more, you’ve probably read numerous blogs, articles, white papers and opinions, all purporting to shine a light on the General Data Protection Regulations (GDPR), …
Boston, USA – based marketing and competitive research consultant, Michael Levy, is an expert business intelligence products and solutions commentator. He joined Rhetorik’s latest GDPR webinar presented by Rhetorik’s CRO, Kevin Savage and DPO & Research Director, Samantha Magee, to help make sense of the latest EU data privacy laws. Michael summarises your B2B marketing options …
“DP-Day will merely mark the end of the beginning of a very long journey for the data protection community.” May 25th 2018 is looming large in the eyes of many B2B marketers wishing to promote their wares in the EU. But as UK Information Commissioner Elizabeth Denham said in her speech to the IAAP recently, …
B2B Marketing in Europe: is GDPR compliance all you need? Read More »
Almost everybody involved in marketing will have heard about GDPR – the European Union’s new data protection rules that all companies will have to follow. However, there is another new set of regulations around privacy that will also impact B2B marketing. This new set of regulation, dubbed ePrivacy version 2, follows on from the Privacy …
ePrivacy and B2B marketing – why you should be planning ahead Read More »
