25 years of tracking Enterprise Technology Innovation
1994 was a momentous year for the tech industry.Back then, just 5 percent of US households had (dial-up) internet access, 7% of the UK population had a mobile phone, and the World Wide Web was only five years old. To mark Rhetorik’s 25th anniversary, here are 25 fascinating facts relating to the staggering technological changes seen in […]
GDPR – 10 things B2B Marketers need to know
What resources do you use to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU? Over the past year or more, you’ve probably read numerous blogs, articles, white papers and opinions, all purporting to shine a light on the General Data Protection Regulations (GDPR), […]
Rhetorik accepted as full DMA member after audit of GDPR policies and procedures
For more than 20 years, Rhetorik has been leading the way in data protection and privacy compliance, and GDPR has provided Rhetorik with an opportunity to showcase this, as it has raised the profile of marketing data compliance around the world. Indeed, according to SendGrid, May 24 saw the highest email volumes this year, and […]
Who’s Afraid of GDPR?
The application of Legitimate Interest in B2B marketing. Data Privacy and Protection is not new Drafted in 1950 and implemented in 1953, the European Convention on Human Rights provides for “rights to privacy of family life, home and correspondence” (article 8). The 6 core principles listed under Article 5 of the Convention were included in EU […]
B2B Marketing in Europe: is GDPR compliance all you need?
“DP-Day will merely mark the end of the beginning of a very long journey for the data protection community.” May 25th 2018 is looming large in the eyes of many B2B marketers wishing to promote their wares in the EU. But as UK Information Commissioner Elizabeth Denham said in her speech to the IAAP recently, this […]
ePrivacy and B2B marketing – why you should be planning ahead
Almost everybody involved in marketing will have heard about GDPR – the European Union’s new data protection rules that all companies will have to follow. However, there is another new set of regulations around privacy that will also impact B2B marketing. This new set of regulation, dubbed ePrivacy version 2, follows on from the Privacy […]
