Revised: 3 June, 2026

Privacy Policy

Rhetorik Privacy Policy & Information

1. Introduction

Rhetorik Limited, a United Kingdom company (Rhetorik), helps businesses by providing secure, compliant access to global data related to organisations, the enterprise technologies they employ, and people at those organisations.

Rhetorik and our customers operate in multiple jurisdictions worldwide. We lead the way with compliant data across the world and are committed to respecting everyone’s privacy. Our services are compliant-by-design and we meet the requirements of the California Consumer Privacy Act (CCPA), the EU General Data Protection Regulations 2016 (GDPR), and other applicable data protection laws.

Rhetorik monitors developments in relevant legislation to ensure we continue to meet the high expectations of our customers and to ensure the respect of data subjects’ rights.

This privacy notice tells you what to expect from us with regard to your personal information. If you have any questions, contact us at: privacy@rhetorik.com

2. Scope

This Policy applies to personal information we process in connection with our websites, products, and services, and to the professional, technographic, and skill-based profile data we license to customers as part of our sales, marketing, and workforce intelligence solutions.

3. What information we collect

Information you give us

Marketing Information: If you contact us about our services, download content from our websites, subscribe to alerts, or request a demo, we may collect your full name, contact information, and the organization with whom you are associated.
Job Application Information: When you apply for a job at Rhetorik, we may collect your full name, contact information, employment history, educational history, financial information (such as salary, benefits, and tax information), and any other information you choose to share with us.
User Information: When you interact with our products and services, we may collect your full name, contact information, usage, log requests, IP address, password, and the organization with whom you are associated. We do not intentionally collect sensitive personal information.
Service and API Data: When you use our services, we collect information and data that you upload, submit, or otherwise provide through our APIs or service platforms.

Information collected automatically online

Website Analytics: We collect information about your interactions with our website, including device and browser type, IP address, referring and exit pages, pages viewed, resources downloaded, and forms filled. We use cookies, web beacons, and similar technologies to analyze trends, administer the site, track movements around the site, and gather demographic information. Users can control cookies at the browser level or visit the Network Advertising Initiative Opt-Out to opt out of automated online marketing campaigns. We automatically honor Global Privacy Control (GPC) and other recognized Universal Opt-Out Mechanisms as valid opt-out requests.

Information from other sources

We collect and process current and historical personal information about individuals acting in a professional capacity, this includes but not limited to, business decision-makers, influencers, and users. We may receive data from customers, third parties, public sources, or based on inferences made from data we already hold. Categories may include full name, demographic information, business contact information, email addresses, phone numbers, current and historical employment and education information, and links to professional social media profiles (“Business Contact Information”). We do not intentionally collect sensitive personal information and do not use sensitive inferences for advertising.

We use this information to: (a) build and maintain our labor‑market intelligence, professional profiles and businesses databases; (b) help customers analyze labor‑market trends, identify prospects, conduct marketing and recruitment, and enrich CRM records; (c) conduct research and create aggregated labor‑market reports; and (d) send marketing communications about our services.

We may share business contact information with customers as part of our services. We do not sell or share such information for cross‑context behavioral advertising. To opt out of marketing or exercise privacy rights under applicable laws, visit our privacy request form here: https://rhetorik.com/do-not-sell-my-info/

4. When Capturing Public Data

Public Data Only: Only public pages are looked at and only publicly available online data that can be found by a search engine are indexed by our servers. We do not use login access to collect data, and data collected is always visible to a visitor without login to the site. Data is public if it can be seen in a browser while there is no logged in user.

Professional Data Only: On those public pages, we only look for professional profile information that might be used in one’s business or professional capacity – including name, gender, email addresses used to log into business-related sites, email addresses used to send and receive business-related communications, company name, company address, mobile and landline telephone numbers, job title, job function, social media links, education, skills, employment history, memberships, certifications, patents and other data that are directly related to employment, careers, skills and other professional attributes.

Current Data Only: We make every effort to collect data as frequently as various source sites and technical limits allow to keep our data as current as possible.

Compliance with Source Site Terms: If a website, via a robots.txt file, asks crawlers not to look at the content, we respect this indication. Our robots systematically view the robots.txt file before exploring and indexing the public data available on the website, and we do not circumvent restrictions in robots.txt files. We do not create real or fake user accounts for the purpose of gathering data, and we never automatically generate user accounts. We are not responsible for the privacy policies and practices of other websites.

Third-Party Suppliers: Where we use third-party suppliers to gather data for us, we require that they adhere to our principles on professional, public, and current data, particularly that all data must be available without logging in to the site concerned. We do not require that our suppliers disclose their trade secrets to us, but we do regularly audit the provided data to ensure that it complies to those three key principles.

Data that we normalise from public data: When we analyse the publicly available data, we find some records contain similar information, but the information is expressed differently in each record. Normalising means presenting the data in the same way for each record without fundamentally changing the meaning of the data. For example, the job titles ‘Director of Marketing’ and ‘Marketing Dir’ might be normalized to ‘Marketing Director’.

5. Legal Grounds for Processing Personal Data

Consent: Marketing Information, Job Application Information, and certain Website Analytics may be processed based on consent. You may withdraw consent at any time.
Contract: We process User Information as necessary to perform our contracts and deliver services.
Legitimate Interests: We process Business Contact Information and professional profile data where it is in our or our clients’ legitimate interests and these are not overridden by your rights (e.g., maintaining a searchable database of professional contacts and deriving statistical insights).
Legal Obligations: We process personal information to comply with applicable laws and regulations (e.g., preventing, investigating, and detecting crime or fraud).

Data that we infer or model from available data: When we analyse the available data, we can infer or model information that does not appear explicitly in the public data. For example, we might look at a profile whose job title is given as “java developer” and infer that “java” is a skill that can be associated with that profile.

6. How We Use Your Information

Website Analytics

to administer our sites and deliver a personalized experience (e.g., maintain secure sessions without repeated sign‑ins);
to ensure proper functioning and improve efficiency;
to collect information regarding visits (including IP addresses) and accessed resources;
to analyze behavior and optimize site design and content.

Marketing Information

to market our products and services to individuals affiliated with existing or prospective client entities, including to provide promotional materials or offers;
to send marketing-related communications to individuals who have requested them, or to key roles at current or prospective clients who may be interested in Rhetorik’s services;
to market via email, postal mail, social media platforms, telephone, and text or direct messages.

Job Application Information

to identify and interview candidates for employment;
to extend offers of employment and retain records in employee files.

User Information

to administer log‑ins (where applicable) to Rhetorik products and services and deliver services under the agreed terms;
to respond to questions and provide support, including providing organizations with information about Rhetorik services;
to send updates with news, offers, and product/service updates.

Customer Support

to provide customer support via email or chat, to help you take full advantage of our service or fix any problem you encounter. Please use Rhetoriksupport@rhetorik.com.

Product Improvement

to store and analyze data to evaluate, develop, and improve our products, services, and overall offerings;
to understand how users interact with our systems in order to enhance functionality, troubleshoot issues, and optimize the user experience;
to develop new features, algorithms, or services based on aggregated or analyzed usage trends.

Business Contact Information
Rhetorik processes data so that it may be licensed on a subscription basis to organizations for their sales, marketing, analytical, research, or recruiting purposes, or to other organizations who may license it to their customers for the same purposes (“Partners”). Specifically, we process this data:

to build our labor-market intelligence, professional profiles and businesses databases;
to enable clients to analyze labor‑market trends, identify prospects, conduct marketing, recruitment and research, enrich CRM records and receive timely updates;
to undertake research and compile statistical aggregated reports;
to run our own marketing campaigns and promote our services.

License agreements are in place between Rhetorik and its customers to ensure the use of the information is restricted to specified purposes and to prohibit the unauthorised use or transfer of the information. In the course of these activities, data may be transferred to other countries. To ensure your information remains secure and is treated in accordance with applicable privacy laws, we implement appropriate legal safeguards for these cross-border transfers, including the use of approved data protection mechanisms such as Standard Contractual Clauses (SCCs) for Data Protection Agreements (DPAs).

7. Who We Share Information With

We share personal information with Rhetorik companies, customers, subcontractors, service providers, government authorities, and potential investors as necessary to operate and deliver our services. A list of our service providers may be found here: https://trust.lightcast.io/.

We may share personal information with third‑party service providers who help deliver our products and services (e.g., hosting, analytics). We require these providers to maintain confidentiality and use information only for services provided to us.

We may share personal information with other third parties: (a) to comply with legal obligations or respond to lawful requests; (b) to establish, exercise, or defend legal claims; (c) to protect vital interests; or (d) where we have your consent.

Some sharing may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain U.S. state laws; corresponding opt‑outs are provided. We do not sell or share Business Contact Information for cross‑context behavioral advertising.

8. Duration of Processing & Securing Your Data

We retain personal information only as long as necessary for the purposes described in this Policy, taking into account the nature and sensitivity of the data, potential risk of harm from unauthorized use or disclosure, the purposes of processing, and applicable legal requirements.

We implement administrative, technical, and physical security measures to prevent unauthorized access. Despite these measures, no data transmission over the Internet can be entirely secure. You are responsible for maintaining the security of credentials used to access any Rhetorik service or account and must report suspected unauthorized activity to us.

9. Your Data Protection Rights

You may exercise rights under relevant jurisdictions using our online form. Where provided by law, we will respond without undue delay within the required timeframes; this may be extended in certain circumstances (e.g., where requests are complex or numerous). Due to the volume of requests, we do not accept requests via email and will redirect you to the form.

European data protection rights

EU/EEA/UK residents have rights of access, rectification, erasure, restriction, objection, withdrawal of consent, and data portability. If have any queries in relation to your rights or general privacy matters, you can email Rhetorik at privacy@rhetorik.com or email our Representative at eurep@itgovernance.eu. Please ensure to include our company name in any correspondence you send to our Representative

U.S. State Privacy Rights

Residents of California, Virginia, Colorado, Connecticut, and other states may have rights to know, access, deletion, correction, opt out, and non‑discrimination. We honor Global Privacy Control (GPC) and other recognized Universal Opt‑Out Mechanisms as valid opt‑out requests.

Canada Privacy Rights

Residents have rights to access, correction, deletion, opt‑out, and be forgotten under PIPEDA.

Protection of Children

We do not knowingly collect personal information from or about anyone under the age of 16. If a parent or guardian becomes aware that a child has provided us with information without consent, they should contact us at privacy@rhetorik.com , and we will delete such information within a reasonable time.

10. Useful Links

To exercise your Data Opt-Out Rights visit: https://rhetorik.com/do-not-sell-my-info/

For other contact needs visit: https://rhetorik.com/request-a-demo/

11. Updates & Contact

We may update this Policy periodically. If this Policy changes, we will post an updated version on our website. We recommend regularly reviewing this page to remain aware of our practices; changes take effect upon posting.