Behind the Firewall: Inside the Tech Stack of America’s Top Consulting Firms
The management consulting industry stands at a crossroads of innovation and tradition. Leading firms are navigating a complex transition: modernizing their operations while maintaining the robust systems that have served them for decades. At the heart of this evolution lies the delicate balance between established infrastructure and emerging cloud technologies. To understand how the […]
The Top 5 Use Cases for Skill Data in Sales
As markets expand, generic B2B sales pitches are becoming less effective. According to McKinsey research, 76% of consumers are frustrated by cookie-cutter interactions, and 71% expect personalized outreach. Today’s buyers expect messages that resonate with their specific needs and experiences. The secret to effective personalization lies in understanding your prospects’ unique skills and abilities. […]
Is Skill-based Targeting the Future of Sales Prospecting?
For years, sales and marketing teams have used demographic data—such as job titles, age, and income—to identify potential leads. While targeting methods based on demographics can be effective, they typically result in high volumes of low-quality leads, requiring teams to sift through countless prospects to find the few that truly matter. The solution? Skill-based targeting—a […]
B2B Data Translation & Standardization – the key to increasing your addressable market and unlocking ROI
Generating new leads and timely insights are only as good as the data you feed your machine. And a mish-mash of non-standard, unresolved, un-translated and un-matched data signals is a waste of money. Get data standardization right and you can: Data standardization: Standardization is the process of matching data signals within the database records, such […]
The power of email – 22 essential email marketing statistics: 2020
Podcasts, video, livestream and chatbots garner lots of media attention and they all have their place in the marketer’s tool kit to reach and engage customers. But which channel follows people wherever they work? Which channel is the number one channel for engagement, and number two for conversions? Which channel generates £35 for every £1 […]
Security Software Market Report 2020
Covering the UK Security Software market, Rhetorik has released its latest technology insights report. Key findings include: The Public Sector is under-penetrated in Endpoint Security Solutions and Unified Threat Management (ESS/UTM) – one of nine security software technologies tracked in the NetFinderTM platform. For ESS/UTM vendors and MSPs looking for new opportunities, the Public Sector appears ripe for growth given […]
Reaching the Cybersecurity buyer – who and where are they?
The number of unique cybersecurity incidents grew 27% from 2017 to 2018, dominated by attacks on corporate infrastructure (49%) and websites (26%), according to a study from Positive Technologies[1]. Separately, the ICO recently announced two very substantial fines for failure to protect data from malicious actors, although both British Airways (£183 million)[2] and Marriott International (£99 […]
New IT Buyers – The Power of the LOB
Line of Business buyers are taking an increasingly important role in the enterprise technology buying process.Sharing findings from a recent survey, Jay McBain, principal analyst global channels at Forrester, stated that “two thirds of every tech or telco decision today flows through line of business, or they’re the lead influencer on that decision. They block internal […]
Email continues to dominate as preferred channel for sales engagement
If you follow much of the news in the sales and martech space, you might think that, for B2B sales professionals, social selling is the best channel to reach and engage potential buyers. But you’d be wrong. Initial findings from a study by VanillaSoft, a leading sales engagement technology company, found that email and phone remain the preferred […]
Struggling to make sense of EU privacy legislation? | Michael R Levy from GZConsulting summarises your B2B marketing options
Boston, USA – based marketing and competitive research consultant, Michael Levy, is an expert business intelligence products and solutions commentator. He joined Rhetorik’s latest GDPR webinar presented by Rhetorik’s CRO, Kevin Savage and DPO & Research Director, Samantha Magee, to help make sense of the latest EU data privacy laws. Michael summarises your B2B marketing options […]
