Marketing & Demand Generation: international growth from extended marketing reach

Rhetorik

27 May 2020

Rhetorik

The customer: A major provider of cloud infrastructure aiming to become a leading vendor in Europe and the Middle East.

The problem:  Guided primarily by firmographic segmentation, our client had engaged a large U.S.-based marketing database vendor to identify IT decision-making personnel. This approach had worked well in North America but fell short in EMEA due to inadequate coverage of the region by the U.S. vendor.

The solution: To make gains in market share, our client needed to make additional inroads with both enterprise and SMB accounts in nine key EMEA territories.

Rhetorik leveraged its NetFinder offering to fill the holes, identifying net-new prospect personnel with updated titles and privacy-compliant contact details.  The result was an expanded list of accurate, qualified and compliant contacts across EMEA.

This kind of data could be provided with full functionality through Rhetorik’s NetFinder online portal, or through off-line delivery.