Marketing Leaders: increased understanding of and revenues from end-user customers via channel partners

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The customer: The global retention and upsell operation of a large multinational networking and communications equipment manufacturer. The brand is strong and well-established. The problem: Rhetorik’s client sells largely through a sprawling network of distributors and resellers, often lacking any direct contact between the manufacturer and many of its end-users. Without direct contact with users […]

Data Operations: increased international leads from web form submissions

A close up of a laptop computer keyboard

The Customer: Data operations team of a medium-size communications company operating globally from a US base. The Problem:  Hundreds of thousands of web forms returned by prospects had gaping holes in them, with many fields unfilled or useless.  Prospects wanting to download a white paper would fill in inaccurate information or in some cases leave […]