Sales & Marketing Operations: Increase in customer satisfaction and retention from higher data quality
The customer: A high-profile online B2B data service offering both account and contact information with a large database covering primarily North America and EMEA. The problem: Millions of account records and tens of millions of contact records were available to end-users. However, the validity and accuracy of records were deteriorating faster than the company could […]
Marketing Leaders: increased understanding of and revenues from end-user customers via channel partners
The customer: The global retention and upsell operation of a large multinational networking and communications equipment manufacturer. The brand is strong and well-established. The problem: Rhetorik’s client sells largely through a sprawling network of distributors and resellers, often lacking any direct contact between the manufacturer and many of its end-users. Without direct contact with users […]
Data Operations: increased international leads from web form submissions
The Customer: Data operations team of a medium-size communications company operating globally from a US base. The Problem: Hundreds of thousands of web forms returned by prospects had gaping holes in them, with many fields unfilled or useless. Prospects wanting to download a white paper would fill in inaccurate information or in some cases leave […]
