Learn how top companies are using skills-based targeting to expand their total addressable market and find up to 85% more high-propensity leads.
Harnessing skills data for precision prospecting
Professional skills data is revolutionizing how B2B sales teams target and convert key decision makers. In this eBook, you’ll learn how your team can use skills data to increase revenue and shorten sales cycles.
The world’s leading brands trust Rhetorik
What you’ll learn
In today’s crowded marketplace, finding and closing the right deals is more critical than ever. Traditional targeting methods that rely on account data or demographics often result in wasted time and low-quality leads. What if you could equip your team with the tools to identify and engage the prospects most likely to convert?
Our guide, “Harnessing Skills Data for Precision Prospecting” is designed to help you leverage the power of professional skills data to uplevel your team’s outreach efforts.
Why skills data is crucial
Understand the difference between skills-based and demographic targeting, and why skills data is the key to improving outreach effectiveness.
How to use skills data for prospecting
Real-world examples
Why skills-based targeting?
Traditional prospecting methods often miss the mark for ambitious revenue teams. Skills-based targeting goes deeper, allowing you to identify and engage with professionals whose expertise aligns perfectly with your solution.
- Skills-based targeting provides more precise approach by:
- Identifying prospects in highly specialized industries
- Enabling your team to focus on high-propensity leads that are more likely to convert
- Enhancing lead scoring and segmentation processes
About Rhetorik
Rhetorik is an AI-powered market intelligence company that empowers businesses with access to B2B data at scale. Our 1bn+ in-depth professional and company profiles help companies extend their reach and maximize efficiency.
