NetFinder case study – hardware vendor
The Customer
The UK sales team for a leading Fortune 1000 hardware vendor.
The Challenge
With an already large standing database, the customer was keen to extend their reach in the UK. This meant they needed to access an even larger external database to target existing and new UK accounts. In addition, sales territories are determined by a company’s UK employee count and head office location, meaning that accurate firmographic data were also essential.
The Solution
Rhetorik’s NetFinder UK database, comprising 1M+ technology installs, 50,000+ accounts and 200,000+ important contacts was the perfect solution to support the customer.
As just one account manager commented: “This information has been particularly important to me as it has helped me to target the right accounts, contact the right people and has ultimately empowered me to be successful in my role. I estimate the value of those deals to be in 7 figures.”
“Over the past 3 years in my role as a mid-market account manager for a leading hardware vendor, I have used Rhetorik on an almost daily basis. It has been and continues to be a very useful tool due to the information that can be gathered from it. The accounts aligned to me in my role are determined by a company’s UK employee size and the geographical location of their head office. Rhetorik has been a valued and important tool for me as this information is accurate and available on a lot of companies registered in the UK. On top of the information I have already mentioned, it has also been very useful in providing the contact details of important people within the company and their current install base. This information has been particularly important to me as it has helped me to target the right accounts, contact the right people and has ultimately empowered me to be successful in my role. I estimate the value of those deals to be in 7 figures.”
