Rhetorik has been an integral partner to B2B technology marketers, leading the way in data protection and privacy compliance for almost 20 years. Which means we know a bit about how to overcome marketing hesitancy in Europe. In this FAQs, we answer some key questions that B2B marketers need to know about GDPR, e-privacy, consent …
Over the past months, the European Commission has been evaluating the UK’s approach to personal data protection, both in law and in practice, including the rules on access to personal data by the government itself. And last week it concluded that the UK ensures an “essentially equivalent level of protection to the one guaranteed under …
EU begins process towards adequacy decision for UK data protection Read More »
On 16 July 2020 the EU-US Privacy Shield was ruled invalid by the Court of Justice of the European Union (CJEU), in a case commonly referred to as “Schrems II”. This landmark ruling will have immediate implications for thousands of companies currently sharing European data with the US. What is the background to this ruling? …
European Court rules EU-US Privacy Shield invalid. What does this mean for your data? Read More »
“DP-Day will merely mark the end of the beginning of a very long journey for the data protection community.” May 25th 2018 is looming large in the eyes of many B2B marketers wishing to promote their wares in the EU. But as UK Information Commissioner Elizabeth Denham said in her speech to the IAAP recently, …
B2B Marketing in Europe: is GDPR compliance all you need? Read More »
GDPR will have a huge impact on all marketers when it comes into force in May 2018. However, B2B marketers face a different challenge to their B2C colleagues. While many marketers see GDPR as threatening their ability to deliver leads and uncover opportunities, the truth is that you can turn it to your advantage with …
Your approach to marketing in 2018: is GDPR a threat or a new opportunity? Read More »
