GDPR
Consent and Opt-in in Europe: the FAQs
Rhetorik has been an integral partner to B2B technology marketers, leading the way in data protection and privacy compliance for almost 20 years. Which means we know a bit about how to overcome marketing hesitancy in Europe. In this FAQs, we answer some key questions that B2B marketers need to know about GDPR, e-privacy, consent …
EU begins process towards adequacy decision for UK data protection
Over the past months, the European Commission has been evaluating the UK’s approach to personal data protection, both in law and in practice, including the rules on access to personal data by the government itself. And last week it concluded that the UK ensures an “essentially equivalent level of protection to the one guaranteed under …
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European Court rules EU-US Privacy Shield invalid. What does this mean for your data?
On 16 July 2020 the EU-US Privacy Shield was ruled invalid by the Court of Justice of the European Union (CJEU), in a case commonly referred to as “Schrems II”. This landmark ruling will have immediate implications for thousands of companies currently sharing European data with the US. What is the background to this ruling? …
European Court rules EU-US Privacy Shield invalid. What does this mean for your data? Read More »
The Real Cost of Dirty Data
“The world’s most valuable resource is no longer oil, but data”. In the 2 years since The Economist ran this headline[1], there has been plenty of debate about whether data is the new oil or not. What is undisputed is that raw data can be refined to add value, just like oil. And just like …
GDPR – 10 things B2B Marketers need to know
What resources do you use to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU? Over the past year or more, you’ve probably read numerous blogs, articles, white papers and opinions, all purporting to shine a light on the General Data Protection Regulations (GDPR), …
Struggling to make sense of EU privacy legislation? | Michael R Levy from GZConsulting summarises your B2B marketing options
Boston, USA – based marketing and competitive research consultant, Michael Levy, is an expert business intelligence products and solutions commentator. He joined Rhetorik’s latest GDPR webinar presented by Rhetorik’s CRO, Kevin Savage and DPO & Research Director, Samantha Magee, to help make sense of the latest EU data privacy laws. Michael summarises your B2B marketing options …
Rhetorik accepted as full DMA member after audit of GDPR policies and procedures
For more than 20 years, Rhetorik has been leading the way in data protection and privacy compliance, and GDPR has provided Rhetorik with an opportunity to showcase this, as it has raised the profile of marketing data compliance around the world. Indeed, according to SendGrid, May 24 saw the highest email volumes this year, and …
Rhetorik accepted as full DMA member after audit of GDPR policies and procedures Read More »
Who’s Afraid of GDPR?
The application of Legitimate Interest in B2B marketing. Data Privacy and Protection is not new Drafted in 1950 and implemented in 1953, the European Convention on Human Rights provides for “rights to privacy of family life, home and correspondence” (article 8). The 6 core principles listed under Article 5 of the Convention were included in …
B2B Marketing in Europe: is GDPR compliance all you need?
“DP-Day will merely mark the end of the beginning of a very long journey for the data protection community.” May 25th 2018 is looming large in the eyes of many B2B marketers wishing to promote their wares in the EU. But as UK Information Commissioner Elizabeth Denham said in her speech to the IAAP recently, …
B2B Marketing in Europe: is GDPR compliance all you need? Read More »