Kevin Savage joins Rhetorik to drive global expansion
Press Release – Wokingham UK and Quebec, CANADA
Rhetorik has named Kevin Savage as its new Chief Revenue Officer, signalling a major step in the global commercial growth of the UK and Quebec, Canada-based enterprise IT marketing intelligence company.
Kevin will be broadly responsible for all commercial/financial and customer facing business development, sales and marketing activities worldwide, creating new distribution channels and third-party data reselling partnerships.
“Kevin brings a wealth of business and industry analysis experience to Rhetorik as we expand our enterprise B2B lead generation and data solutions and services offerings worldwide,” said Rhetorik CEO, Meredith Amdur.
Keven joins Rhetorik in its Wokingham HQ from Gartner Group, where he helped drive data and analytics market opportunities in both Europe and North America. Previously, as VP of Sales and Marketing, Kevin led the expansion of Yankee Group in Europe, bringing their research expertise to clients at telecom companies, equipment vendors, software and financial services companies. He has also held UK and European roles at industry analysts JupiterResearch and Forrester Research, and at Communispace, the world’s leading provider of market research online communities,.
Kevin will oversee the launch of a newly enhanced and expanded version of its market leading NetFinder lead generation and intelligence tool for enterprise IT sales in the UK and Ireland, doubling the coverage of UK corporate sites to more than 41,000 and 215,000 current buyer and decision-maker contacts.
Rhetorik provides data that sales and marketing teams can use to improve their campaigns immediately and has been leading the way in marketing intelligence for IT and communications vendors for two decades. Based in the UK, with its data science and engineering hub in Quebec Canada, Rhetorik’s sales and marketing intelligence platform offers the highest standards by combining big data, automated information handling, human curation and meticulous quality control. Rhetorik serves customers globally with UK, Europe and Asia-Pacific coverage.
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