Rhetorik announces DataCliniq™ – the international health service for your customer and prospect data

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Cleaning and enriching CRM and marketing intelligence to improve global B2B ROI

Wokingham, UK and Quebec City, Canada – January 13, 2021

Rhetorik, the technology sales accelerator, announces the launch of DataCliniq, the international health service for your data. Why? Because B2B data decays at around 30% per year, and dirty data in your business, just like dirty fuel in your car, reduces performance and increases cost.

“Uniquely, Rhetorik enriches customer data using all digital assets available, matching not only against our own internal global database of 100m+ companies and individual buyer and influencer profiles, but also verifies data in real time via the web”, says Denis Poulin, Chief Data Scientist at Rhetorik. “This is truly the start of a new era for data hygiene”, he adds.

The new DataCliniq service addresses the health needs of first-party corporate data. It helps enterprise and SMB customers through a variety of services:


  • Conduct a full health check of your account and contact records.
  • Identify issues with accuracy, currency, and completeness.


  • Stop dirty data from disrupting your business.
  • Remove duplicate, invalid, and inactive records.


  • Improve the fill rates of those data fields that are most valuable to you.
  • Add new, high value accounts intelligence that drives better outcomes

DataCliniq enrichment is available across as many as 164 data fields per company site. Coverage is available in 127 world territories.

  • Individual Contact data – including Name, Title, Email and Phone Number (compliant with all relevant data privacy and data protection regulations)
  • Firmographic Account data – includes Business Name and Location, HQ information, Corporate website URL. Revenues, Numbers of employees and Line of business
  • Technographic Account data – account technology profiles on installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware; software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications; services and consumables suppliers.

DataCliniq services are available via batch files, integration with CRM and MAP platforms (Salesforce, Dynamics, HubSpot, Marketo), and Channel Partners (Data Marketplaces).

Click to learn more about how DataCliniq, Rhetorik’s data cleaning services, can help restore the health of your business data.

About Rhetorik
Rhetorik is the leading provider of EMEA B2B sales and marketing demand generation through its NetFinder service, used by technology vendors to improve campaign execution as well as planning.

Based in the UK and Canada, Rhetorik multinational data cleaning services offer the highest possible standards by combining big data, automated information handling, human curation, and meticulous quality control. Rhetorik serves customers globally with UK, Europe, U.S., and Asia-Pacific coverage.


PR Contact:
Kevin Savage
Rhetorik Ltd
[email protected]
+44 (0)118 989 8580

Meet The Author

Kevin Savage

Former VP of Sales & Marketing at Yankee Group with research expertise for the technology sector Previously: Successfully growing new data and analytics markets for CEB/Gartner as well as Communispace, Jupiter Research, Forrester Research.

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