Consent and Opt-in in Europe: the FAQs

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Rhetorik has been an integral partner to B2B technology marketers, leading the way in data protection and privacy compliance for almost 20 years. Which means we know a bit about how to overcome marketing hesitancy in Europe.

In this FAQs, we answer some key questions that B2B marketers need to know about GDPR, e-privacy, consent and more – to understand what is possible and what isn’t when it comes to compliant B2B marketing in Europe.


  1. Why do we need FAQs for Consent?
  2. How does the scope of e-privacy legislation differ to that of the GDPR?
  3. Our legal team say we can only contact people who have given their consent. Is this true?
  4. How do we deal with opt-outs?
  5. A data subject is asking for proof of their consent for us to contact them. What do I do?
  6. What is a “soft opt-in” and what does it allow me to do?
  7. What e-privacy legislation applies in European markets?

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Kevin Savage


Former VP of Sales & Marketing at Yankee Group with research expertise for the technology sector Previously: Successfully growing new data and analytics markets for CEB/Gartner as well as Communispace, Jupiter Research, Forrester Research.

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