Take data hygiene seriously
Maintain, enrich and extend your data to reduce costs, boost sales &
marketing impact and comply with data protection laws.
- Diagnose – identify invalid fields and inaccurate records.
- Cleanse – replace invalid fields and remove inactive records.
- Enrich – improve the fill rates of data fields of most value to you, such
as firmographics, technographics, ‘do not call’ registrations and
contacts data. - Add – Extend your reach by adding new data records. Append
contextual data to aid segmentation, prioritization and messaging.
