Reaching the Inbox, Part 1 – why not all emails get delivered
Rhetorik has been an integral partner to marketing and demand-generation professionals, providing data, leads, insights and advice to B2B technology marketers for more than 20 years. Which means we know a bit about what works and what doesn’t when it comes to B2B email marketing. In this, part one of a series looking at email […]
NetFinder+ now available on Salesforce, Dynamics, Hubspot and Marketo
Wokingham, UK and Quebec City, Canada – November 26, 2020 Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. “With this fully secure integration, B2B technology companies can now access all the benefits of continually refreshed NetFinder+ European account and contact […]
The Real Cost of Dirty Data
“The world’s most valuable resource is no longer oil, but data”. In the 2 years since The Economist ran this headline[1], there has been plenty of debate about whether data is the new oil or not. What is undisputed is that raw data can be refined to add value, just like oil. And just like […]