Exciting News: Rhetorik is now part of Lightcast. Together, we’re enabling a 360-degree view of companies and professionals worldwide–fueling precision in every decision, from targeting to enrichment.

Rhetorik Unveils AI-Driven Skill-Based Targeting for B2B Marketing

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Rhetorik, the leader in applying AI to transform marketing data, has launched its groundbreaking AI Skill Targeting solutions designed for B2B marketers. These advanced tools tap into Rhetorik’s proprietary global database of people, companies and technology installs, to pinpoint high value leads by analyzing billions of individuals’ skills, industry experiences and responsibilities.    Pinpoint Precision […]

Revolutionizing Sales and Marketing Strategies with RhetorikAI’s AI Skills-Based Targeting

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In the contemporary sales and marketing landscape, AI-powered targeting is a cornerstone for identifying high-quality B2B leads and significantly reduced time to revenues. RhetorikAI, a pioneering skills-based targeting solution, generates potent marketing leads and contacts primed for swift sales closure.  Leveraging Rhetorik’s expansive database encompassing over 800 million professional profiles, RhetorikAI’s unique AI model identifies […]

Understanding High-Propensity Leads: Unraveling RhetorikAI AI Lead Scoring

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High-propensity leads are most likely to take the desired action and are more likely to convert. They are often in the advanced stage of the sales funnel. Marketers can reduce costs by using lead scoring to identify their common traits or behaviors with maximum sales closing. However, traditional lead scoring does have its challenges, which led to […]

RhetorikAI Solution: Use AI to micro-target your B2B audience with skills-based targeting

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Purchasing is about People, not Companies.   Companies don’t really buy things. People do. And people buy from those they trust and connect with. Rhetorik’s RhetorikAI solution is about people data. The skills they have, their education, certifications, key roles, responsibilities, technologies they use, the organizational functions they manage, the budget and influence level they have, their […]