Table of Contents Add a header to begin generating the table of contents In the contemporary sales and marketing landscape, AI-powered targeting is a cornerstone for identifying high-quality B2B leads and significantly reduced time to revenues. LeadNeuron, a pioneering skills-based targeting solution, generates potent marketing leads and contacts primed for swift sales closure. Leveraging Rhetorik’s […]
Rhetorik has been an integral partner to B2B technology marketers, leading the way in data protection and privacy compliance for almost 20 years. Which means we know a bit about how to overcome marketing hesitancy in Europe. In this FAQs, we answer some key questions that B2B marketers need to know about GDPR, e-privacy, consent
Consent and Opt-in in Europe: the FAQs Read More »
See also: Reaching the Inbox, Part 1 – Why not all emails get delivered Reaching the Inbox, Part 2 – Factors that impact email deliverability Reaching the Inbox, Part 3 – Understanding bounce-backs SMTP Error Codes For every email you send, the receiving email server will return a 3-digit SMTP code to your sending server.
Reaching the Inbox, Part 4 – SMTP Error Codes Read More »
See also: Reaching the Inbox, Part 1 – Why not all emails get delivered Reaching the Inbox, Part 2 – Factors that impact email deliverability Introduction If you have got this far, you now have more understanding how email works and that not all emails get delivered, even if the email address is valid. You
Reaching the Inbox, Part 3 – Understanding bounce backs Read More »
As discussed in ‘Reaching the Inbox, Part 1 – Why not all emails get delivered‘, an email is successfully delivered when your message arrives in the inbox of the intended recipient. This may sound obvious, but unfortunately delivery is never guaranteed, even when you have the recipient’s correct email address, and that recipient has opted
Reaching the Inbox, Part 2 – factors that impact email deliverability Read More »
Rhetorik has been an integral partner to marketing and demand-generation professionals, providing data, leads, insights and advice to B2B technology marketers for more than 20 years. Which means we know a bit about what works and what doesn’t when it comes to B2B email marketing. In this, part one of a series looking at email
Reaching the Inbox, Part 1 – why not all emails get delivered Read More »
Rhetorik has been an integral partner to B2B technology marketers, providing data, leads, insights and advice for more than 20 years. Which means we know a bit about what works and what doesn’t when it comes to B2B email marketing and email deliverability. In this Ultimate Guide to ‘Reaching the Inbox’, we explore some of
Reaching the Inbox: Ultimate B2B Marketer Guide to Email Deliverability Read More »
Podcasts, video, livestream and chatbots garner lots of media attention and they all have their place in the marketer’s tool kit to reach and engage customers. But which channel follows people wherever they work? Which channel is the number one channel for engagement, and number two for conversions? Which channel generates £35 for every
The power of email – 22 essential email marketing statistics: 2020 Read More »
If you follow much of the news in the sales and martech space, you might think that, for B2B sales professionals, social selling is the best channel to reach and engage potential buyers. But you’d be wrong. Initial findings from a study by VanillaSoft, a leading sales engagement technology company, found that email and phone remain the
Email continues to dominate as preferred channel for sales engagement Read More »
1994 was a momentous year for the tech industry. Back then, just 5 percent of US households had (dial-up) internet access, 7% of the UK population had a mobile phone, and the World Wide Web was only five years old. To mark Rhetorik’s 25th anniversary, here are 25 fascinating facts relating to the staggering technological changes
25 years of tracking Enterprise Technology Innovation Read More »
