Cleaning and enriching CRM and marketing intelligence to improve global B2B ROI Wokingham, UK and Quebec City, Canada – January 13, 2021 Rhetorik, the technology sales accelerator, announces the launch of DataCliniq, the international health service for your data. Why? Because B2B data decays at around 30% per year, and dirty data in your business, […]
The Customer: Data operations team of a medium-size communications company operating globally from a US base. The Problem: Hundreds of thousands of web forms returned by prospects had gaping holes in them, with many fields unfilled or useless. Prospects wanting to download a white paper would fill in inaccurate information or in some cases leave
Data Operations: increased international leads from web form submissions Read More »
“The world’s most valuable resource is no longer oil, but data”. In the 2 years since The Economist ran this headline[1], there has been plenty of debate about whether data is the new oil or not. What is undisputed is that raw data can be refined to add value, just like oil. And just like
The Real Cost of Dirty Data Read More »
