The adage “measurement is the first step that leads to control and eventually to improvement” rings especially true for Diversity, Equity, and Inclusion (DEI). Without tangible benchmarks, organizations find it challenging to gauge the effectiveness of their DEI efforts or understand their standing in the industry. DEI benchmarking not only provides a clear picture of […]
DEI Benchmarks: DEI Planning with Rhetorik’s Benchmarks Read More »
Current research shows that fostering diversity, equity, and inclusion (DEI) is a strategic advantage for organizations. To ensure that DEI efforts are effective and aligned with organizational goals, it’s essential to measure and track progress using robust metrics in a clear DEI report. In this article, we’ll explore the importance of having a data driven
16 Key DEI Metrics to Track the Success of your DEI Strategy Read More »
In today’s global economy, workforce diversity has emerged as a key driver of innovation, performance, and competitive advantage. As organizations strive to navigate the complexities of an increasingly interconnected world, the ability to harness the power of diversity has become a critical success factor. Table of Contents Add a header to begin generating the table
Workforce Diversity: A Path to Innovation and Inclusion Read More »
Effective account-based marketing implementation must be based on accurate and complete data. Companies that base their account-based marketing strategies on old data are at risk of costly mistakes and missed opportunities. Companies need a great B2B database that extends their reach and gives them up-to-date information. With excellent data quality, their ABM efforts are enhanced
How to Have Accurate Data for Account-Based Marketing Read More »
Rhetorik has been an integral partner to B2B technology marketers, leading the way in data protection and privacy compliance for almost 20 years. Which means we know a bit about how to overcome marketing hesitancy in Europe. In this FAQs, we answer some key questions that B2B marketers need to know about GDPR, e-privacy, consent
Consent and Opt-in in Europe: the FAQs Read More »
Over the past months, the European Commission has been evaluating the UK’s approach to personal data protection, both in law and in practice, including the rules on access to personal data by the government itself. And last week it concluded that the UK ensures an “essentially equivalent level of protection to the one guaranteed under
EU begins process towards adequacy decision for UK data protection Read More »
On 16 July 2020 the EU-US Privacy Shield was ruled invalid by the Court of Justice of the European Union (CJEU), in a case commonly referred to as “Schrems II”. This landmark ruling will have immediate implications for thousands of companies currently sharing European data with the US. What is the background to this ruling?
European Court rules EU-US Privacy Shield invalid. What does this mean for your data? Read More »
“The world’s most valuable resource is no longer oil, but data”. In the 2 years since The Economist ran this headline[1], there has been plenty of debate about whether data is the new oil or not. What is undisputed is that raw data can be refined to add value, just like oil. And just like
The Real Cost of Dirty Data Read More »
What resources do you use to explain, to those worried about GDPR, about the continuing opportunities for B2B direct marketing in the UK and the EU? Over the past year or more, you’ve probably read numerous blogs, articles, white papers and opinions, all purporting to shine a light on the General Data Protection Regulations (GDPR),
GDPR – 10 things B2B Marketers need to know Read More »
