Rhetorik Unveils AI-Driven Skill-Based Targeting for B2B Marketing
Rhetorik, the leader in applying AI to transform marketing data, has launched its groundbreaking AI Skill Targeting solutions designed for B2B marketers. These advanced tools tap into Rhetorik’s proprietary global database of people, companies and technology installs, to pinpoint high value leads by analyzing billions of individuals’ skills, industry experiences and responsibilities. Pinpoint Precision […]
Generation Z’s Professional Skill Sets Reveal Generational Divide in Global Workforce
Forget the corporate ladder, Gen Z is bringing a completely new shape to the workforce. According to a global analysis of 316 million professional profiles from Rhetorik’s Rhetorik360 dataset, younger professionals are reshaping the workforce by gravitating toward creative, collaborative, and technically oriented roles, while showing less inclination toward traditional paths such as general management […]
DOGE Axe Falls on Dept. Of Education: Curriculum, Compliance and Loan Administration Specialists Set to Hit the Market
Elon Musk’s aggressive cost-cutting initiative continues, with pending layoffs at the U.S. Department of Education set to release upwards of 1,500 employees across various departments, including management, loan administration, IT, educational policy and legal compliance. These workers will be entering an uncertain private sector job market for their specialized skills. Following our analysis of the […]
USAID workforce under the DOGE axe: where are they and what do they do?
Elon Musk’s ambitious plan to find $1 trillion in savings in the U.S. civil service has taken a dramatic turn, with reports that the U.S. Agency for International Development (USAID) has put the majority of workers worldwide on leave, and plans to lay off at least 1,600 U.S.-based staff. This move, backed by President Trump’s […]
How to Have Accurate Data for Account-Based Marketing
Effective account-based marketing implementation must be based on accurate and complete data. Companies that base their account-based marketing strategies on old data are at risk of costly mistakes and missed opportunities. Companies need a great B2B database that extends their reach and gives them up-to-date information. With excellent data quality, their ABM efforts are enhanced for better targeting […]
How to Calculate TAM SAM and SOM: An Improved Method with Rhetorik360
Marketing professionals and product managers are often tasked with measuring the market size of a new business opportunity. TAM is a popular way of assessing business potential. In this article, we will be introducing how the new marketing analysis tool, Rhetorik’s Rhetorik360, can improve the accuracy of your TAM, SAM, and SOM. The Advantages of Calculating TAM, SAM, […]
Rhetorik360 B2B Market Segmentation for Tech Companies
As more technological companies compete in the B2B industry, streamlining market segmentation has never been more important. There is a need for accuracy with updated and standardized information to create valid market segmentation analyses. See how Rhetorik’s Rhetorik360 help tech companies perform better, faster and easier B2B market segmentation. What is B2B Segmentation? B2B market […]
3 Steps to Automate Marketing and Sales Lead Generation
What if you can generate not just leads but qualified leads faster? Automatically generating qualified leads requires: In this user case article, we explore how to automate generating marketing and sales leads from a single database. Step 1: Creating Your Ideal Client Profile In B2B industries, you sell to the target companies AND the people within […]
Job Architecture: Optimizing Market Pricing, Defining Career Paths, and Enhancing HR Strategies
More and more people are moving in and out of companies to advance their careers. Improve the organizational framework of your company by systematically realigning jobs through job architecture. The Significance of Job Architecture in Today’s Business Landscape Surveys have shown that only 29% of employees are satisfied with current career advancement opportunities. Meanwhile, 70% of employees are forced to leave their […]
Hiring and Talent Acquisition: A Comprehensive Guide to Recruitment Strategies
Hiring and talent acquisition take the action of bringing in new minds and staffing into the organization. While organizations have to compete with each other over top talent, recruitment strategies must be crafted where both employers and candidates win by committing to each other’s goals. The Importance of Talent Acquisition Talent acquisition drives business growth, performance […]
