Marketing and Demand-Gen

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DEI Benchmarks: DEI Planning with Rhetorik’s Benchmarks

The adage “measurement is the first step that leads to control and eventually to improvement” rings especially true for Diversity, Equity, and Inclusion (DEI). Without tangible benchmarks, organizations find it challenging to gauge the effectiveness of their DEI efforts or understand their standing in the industry. DEI benchmarking not only provides a clear picture of […]

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DEI metrics

16 Key DEI Metrics to Track the Success of your DEI Strategy

Current research shows that fostering diversity, equity, and inclusion (DEI) is a strategic advantage for organizations. To ensure that DEI efforts are effective and aligned with organizational goals, it’s essential to measure and track progress using robust metrics in a clear DEI report. In this article, we’ll explore the importance of having a data driven

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Workforce Diversity: A Path to Innovation and Inclusion

In today’s global economy, workforce diversity has emerged as a key driver of innovation, performance, and competitive advantage. As organizations strive to navigate the complexities of an increasingly interconnected world, the ability to harness the power of diversity has become a critical success factor. Table of Contents Add a header to begin generating the table

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Revolutionizing Sales and Marketing Strategies with LeadNeuron’s AI Skills-Based Targeting

Table of Contents Add a header to begin generating the table of contents In the contemporary sales and marketing landscape, AI-powered targeting is a cornerstone for identifying high-quality B2B leads and significantly reduced time to revenues. LeadNeuron, a pioneering skills-based targeting solution, generates potent marketing leads and contacts primed for swift sales closure.  Leveraging Rhetorik’s

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How to Have Accurate Data for Account-Based Marketing

Effective account-based marketing implementation must be based on accurate and complete data. Companies that base their account-based marketing strategies on old data are at risk of costly mistakes and missed opportunities. Companies need a great B2B database that extends their reach and gives them up-to-date information. With excellent data quality, their ABM efforts are enhanced

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Understanding High-Propensity Leads: Unraveling LeadNeuron AI Lead Scoring

High-propensity leads are most likely to take the desired action and are more likely to convert. They are often in the advanced stage of the sales funnel. Marketers can reduce costs by using lead scoring to identify their common traits or behaviors with maximum sales closing. However, traditional lead scoring does have its challenges, which led

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